It seems that nowadays, no product isn’t available online. Whatever it is that you are thinking of buying, there’s a good chance that it’s available from an online catalog.
You only need to do the right search on Google and pull up the stores that sell the product. You click on the right brand and model that you’re interested in and put it in your shopping cart.
With only a few keystrokes and mouse clicks, before you know it, the product is on its way to your front door. What’s not to love?
It’s very convenient. It saves a lot of time. You don’t have to hassle with long lines at the checkout counter. You don’t need to haggle or bargain your way to a great deal.
As impressive as this all sounds, all bets are off when it comes to buying lipstick.
Buying lipstick products online is just as convenient as buying any other kind of product over the internet. What makes shopping for lipstick online challenging is picking out the right color. Don’t get the wrong idea. You must figure out how to choose lipstick colors online.
It’s not as easy as you think. When you go to a typical department store, and at the beauty section, you have a beauty consultant talking to you on face to face basis. They will usually hold up a mirror as they try one product after another on your lips.
It’s a straightforward, personal, and tangible experience because you’re going through many different lipstick options. Putting it on and looking at yourself in the mirror, you could look at your lips straight on.
From the side, you can move your head in a wide range of angles, so you can see if that lipstick that you’re thinking of buying is truly working out for you. It’s this sampling experience that blows away lipstick selection online.
It is the main challenge for buyers looking for this type of product. How do you know if the lipstick color that you have in mind is the color of the lipstick product you’re buying?
There is no assurance because you’re not physically seeing the color in front of you.
Put simply, the try-before-you-buy approach to the traditional way of buying cosmetics simply can’t work in an online setting. As impressive as the return policies of most cosmetic sites may be, they usually don’t accept returns for products like lipstick.
The reasons are obvious. The moment you open the product, it’s used. It can’t be sold again; after all, you put it on your lips. It’s like trying to return underwear. It’s not going to happen.
It is why it’s essential to get the process right the first time around if you’re going to
buy lipstick products over the internet. Here are some foolproof tips on how to choose lipstick color online.
Buy only from reputable, well-known brands
It is crucial because when you buy from a well-known brand, they have a lot to lose. They can’t play fast and loose with their product descriptions or pictures just because they want a few dollars and cents from you.
It doesn’t make any sense for them because they spent many years, if not decades, building up their brand. They probably blew through millions of dollars marketing their products just to develop a solid reputation.
Surely, they’re not going to throw that away for a few dozen dollars from your purchase. The rule of thumb is quite simple. The more trusted the brand is, the less chance that you’re going to be disappointed with the color of the lipstick you buy.
Also, when you buy from a trusted website of a well-renowned brand, there’s almost zero chance you’re dealing with counterfeit products.
Not only is it bad enough, the counterfeit products separate you from your hard-earned money, but they also are usually packed with artificial ingredients or substandard materials, which can prove to be toxic.
Buying from a branded website makes all the hassles and headaches of dealing with counterfeit products go away. It also serves to increase your chances of picking the right color because these brands have less incentive to lie to you.
When they show you a specific color, it is in their interest to make sure it’s right.
Companies who sell fake products are into mislabeling a color, and then Photoshopping shades or hues of lipstick. Real companies are not going to play any of the typical games no-name brands or fly-by-night companies engage in.
There’s simply not enough money in it for them. Instead, these companies can be relied on to offer you what they have. If you don’t see the color that you’re looking for, they don’t have it. They’re not going to make stuff up.
Also, they are less likely to have a payment processing system that will steal your information. You can’t be so sure with non-brand brand new lipstick sellers. It’s anybody’s guess how long they’ll stick around. You don’t have any of that drama with reputable world-class lipstick brands.
Pay close attention to the swatches or samples available online
If you’re going through a high end or reputable lipstick brand website, they should have a wide range of swatches or samples available online. It means that you can see in bright contrasts, what skin tone, as well as undertone these samples or swatches, work best with.
Be prepared to select the right lipstick
It is a good idea that before you go to the brand lipsticks website, make sure you have a clear idea of common selection factors that other women, who are looking for this type of product, will use.
For example, they would know what their personal preferences are, as well as the general shape and size of their lips. They also would have a clear understanding of what their undertone and skin tones are.
They would also know that their hair color and, to a lesser degree, teeth color would impact the shade of lipstick that they should pick.
High-quality websites would have all sorts of selection tools or quizzes or guides that will help you lock in on your overall beauty profile. These tools will then recommend a wide range of lipstick shades that would work best in your situation.
Take the time to look through the user reviews
Many cosmetic online catalogs feature user reviews. Pay close attention to these. Browse through them and see how actual buyers of the lipstick products you’re thinking of buying have to say.
It also doesn’t hurt to ask for referrals from your friends who have used that store.
When in doubt, always ask questions.
If you’re not entirely sold or you’re still on the fence, that’s perfectly okay. Click the Contact Us option on the site and ask them all the questions that come to mind so you can make a truly informed decision.
Since you cannot return lipstick, you must do your homework. You have to put in the time so you can make the right decision.